Custom software that fits the way you work

Marhaba!We design, build, and ship bespoke platforms that mirror your business processes—no off-the-shelf compromises. From discovery and UX to cloud-native engineering, we deliver resilient web and mobile applications that streamline operations and unlock new revenue.

Product discovery & UX strategy
Custom web & mobile applications
Workflow automation & integrations
Legacy modernisation & cloud migration

Integrate and Automate your entire ecosystem

Bring your ERP, CRM, finance, and operational tools together with reliable integrations and event-driven automation. We design data flows that reduce manual work, improve accuracy, and give teams real-time visibility.

ERP, CRM, and inventory synchronisation
Accounting and billing automation
Logistics, warehousing, and POS connectivity
Data pipelines and executive reporting

API and Backend Development

API-first platforms built for scale, security, and speed. We craft event-driven and microservice architectures that keep your products fast today and ready for tomorrow.

REST & GraphQL API design
Event-driven & microservice backends
Authentication, SSO, and secure authorisation
Performance, observability, and reliability
Automated QA and CI/CD pipelines

Integration & Platform Services

Connect, automate, and scale your stack

Accounting Integration

Seamlessly connect Xero, MYOB, and QuickBooks. Automate invoicing, reconciliation, and GST returns—eliminate manual errors for good.

ERP Integration

Unify your enterprise systems. We connect SAP, Oracle, NetSuite, and more through custom adapters or ESB architecture.

CRM Integration

Sync Salesforce, HubSpot, or Zoho with your stack. Turn scattered data into actionable customer insights.

Identity & SSO

Implement Auth0, Azure AD, Okta, and OAuth/SAML. Secure authentication without the friction.

API & Webhooks

Custom middleware, real-time webhooks, and RESTful APIs. Connect anything to everything—reliably.

WhatsApp Business API

Connect with UAE customers on their preferred channel. Automated messaging, chatbots, order notifications, and two-way conversations at scale.

UAE Payment Gateways

Integrate Network International, PayTabs, Telr, and Amazon Payment Services. Support for Apple Pay, Samsung Pay, and local card schemes.

Technologies

Fullstack development at it's finest

We Simplify Software Development Process

Discover & Prototyping

We shape brands through exploration, applying in-depth research to challenge assumptions at every turn. We'll also create a prototype suitable for computers and mobile devices.

Design & Build

Using your feedback on the prototype, we will make any changes before starting the code development work. We use an agile development model with ongoing reviews and iterations.

Deliver

Ongoing testing is critical to agile development to get to the code refinement stage. We then implement the software application and provide your team with training and support.

Common Questions

How much does custom software cost in Dubai?

Custom software projects in the UAE typically range from AED 75,000 for basic applications to AED 500,000+ for enterprise platforms. We provide detailed quotes after a discovery phase where we understand your requirements.

When should I choose custom software over off-the-shelf?

Choose custom software when your business processes are unique, you need integrations with multiple systems, or existing solutions require too many workarounds. Custom software becomes cost-effective when it saves significant time or enables new revenue streams.

Do you integrate with UAE-specific systems?

Yes. We integrate with UAE payment gateways (Network International, PayTabs), government systems, Emirates ID verification, local accounting software, and Arabic language support throughout.

How do you handle data security and compliance?

We follow UAE PDPL and international standards (GDPR, SOC 2) for data protection. All solutions include encryption, access controls, and audit logging. We can also help with NESA compliance for regulated industries.

What is your development process?

We use agile methodology with 2-week sprints. You get regular demos, can provide feedback throughout, and we deploy to staging environments for testing. This iterative approach ensures the final product matches your vision.

Do you provide ongoing support after launch?

Yes. We offer maintenance packages starting from AED 3,000/month covering bug fixes, security updates, performance monitoring, and feature enhancements with UAE timezone support.

Ready to Transform Your Business?

Book a free 30-minute consultation. We'll discuss your challenges, explore opportunities for automation, and show you exactly how we can help.

Get Free Consultation

Software Development Dubai